]Artzap.PH picked out some of the best Branding Projects that were designed by Filipino Creatives. Any recommendation on a branding project that you think should be included in this list?
PRESS CAFE by And A Half Design
The studio started in 2012 when Mike Parker and Corinne Serrano decided to put up a studio after working on a couple of projects together. They got a third partner, Benjamin Abesamis, a year after. From there, clients started coming in quickly from referrals from former and current clients. Another year thereafter, a stronger portfolio and a couple more designers and web developers joined the team that is currently And A Half. The studio upholds the value of careful collaboration between the client and the designer, thus the name And A Half.
We were contacted by Fully Booked to work on the visual identity of Press Café. It started with having the new design applied in their then upcoming branch in Alabang. Since it opened, Press has also applied the design in the old Press Café in Power Plant Mall, and has opened a new branch in Promenade, Greenhills. The old brand seemed dated and looked too much like a typewriter font. The new strategy was to focus on books and coffee, playing on the lexical overlap between printing press and letter press.
The design aesthetic is largely about typography, the textured finish of print, and books and book designs in general.
Initially, we sent a creative brief, which the client then answered and talked about in a couple of meetings. We then exchanged ideas and viewed and talked about our design inspirations. For this project, we had to revisit old and contemporary books.
The project took around 1-2 months, but took almost a year to hammer out and apply the design to the branches and their collaterals such as the menu, menu boards, and posters, among other things.
RISA by Plus63 Design Co.
Plus63 is a design studio that derived their company name from the Philippines’ country code. They’re multi-disciplinary and try different things when they work on projects.
Risa Chocolate is made with passion. What started as an exercise in joy, shared with family and friends, has grown into a chocolate company that imbues the same passion and joy in every single creation. Meticulously handcrafted with the finest ingredients, each product we offer elicits una sonrisa a de la corazon, a smile from the heart. Plus63 Design Co. did the brand identity redesign of Risa Chocolates. Since Risa is about Passion for chocolates, we incorporated a heart in the custom logotype.
The inspiration came from the name. Risa is derived from “una sonrisa a de la corazon”, which means smile from the heart. Risa is also about “Passion for Chocolates” so we incorporated a heart in the wordmark. We usually start by asking the client to fill our a design brief. Afterwards we research about the brand and the industry where it’s in. The next process would be idea generation, we do a lot of brainstorming and sketching. Once we pick the best idea & direction that’s when we proceed to creating the logo and identity on the computer.
TOKYO CAFE Rebrand by Marlon Mayugba
Tokyo Cafe is a casual, Japanese-inspired cafe that serves a unique and hearty array of western and Japanese dishes and desserts, a varied selection of specialty drinks, and premium Japanese drip coffee in a setting that is elegant yet relaxed, classic yet youthful.
My Concept was to create an Identity for Tokyo Cafe based on the core intent for simplicity and elegance, keeping it very basic with soft, earth-toned colors, with a splash of pastel colors in contrast, and that of a hand-crafted, recycled texture feel of the materials to be used to back it up. The design should appeal to both modern cafe culture and a fine dining experience.
Gathering all the datas provided by the client and researched informations, the plan is to trim out all of the unnecessary elements, bringing it down to its most simplest and down-right effective form, and creating a visual consistency in all of its formats.
ISLAND WATER by Nigel Lim
This work was done with love and the owners and I were on a mission to change the landscape of inter-island water voyage while pushing filipino design forward. The innovative “water jeep” is the only trimaran type design in the country precision engineered for sharp turns which is highly suitable travelling from island to island. We think of it rightfully as an evolution of the wooden “bangka” we filipinos use.
The design takes inspiration from the huge cluster of 7,107 island of the Philippines by using basic geometric shapes to represent each island formation, tearing up the complexity and defining only elements that had to stay.
The color palette is an homage to the colorfully decorated WWII jeeps in the country called “jeepneys”. It celebrates all the flamboyance and diversity of Philippine culture and also acts as a ubiquitous symbol for convenient transportation. The colors represent the personality of each island while maintaining versatility for future application.
PRESSURE MADE by Paolo Geronimo
A little background about the brand, Pressure Made is a tennis academy based in NYC. It is a brand under Dead Set Inc which trains tennis athletes and also produces athletic wear. Their logo called for a diamond symbol, which relates to their slogan, “Diamonds are made by pressure. Dead Set champions are pressure made.”
The Pressure Made project started around September of 2014. It took a full month of back and fourth emails with the client. We had multiple versions for the logo and this was the final piece we were both happy with.
With the initial brief I got inspired to play around the initials “P” and “M”, by letting the letter interact with each other I was able to make a diamond shape. Apart from diamonds being the strongest material on earth, I also added the infinity symbol into the logo to represent an eternal factor, expressing that a diamond lasts forever.
“We fight harder than the rest. We thrive under pressure.” With those words coming from their founder, Carlos Maldonado, I think it’s fitting to put a heart element into the logo as well—because it takes heart to be a champion. This is the Pressure Made ethos.
You can check out his works at behance.net/paologeronimo
O’Neill Football by Redel Bautista & Klarence Tolosa
O’Neill Football is a boutique business in Australia offering a range of services to individuals and organizations involved with the world’s favorite pastime. This branding and website project is a collaboration between Manila based designers Redel Bautista (redelbautista.com) and Klarence Tolosa (behance.net/klarencetolosa).
The logo mark was inspired from old style football. We worked with a black and white color scheme because it is powerful on its own — very classy and timeless. Then, we paired the logo mark with a sans-serif typeface to exude modern simplicity. In application, the design is kept simple and clean.